--- title: "'La Vacuna Cura': Art Brings Vaccine Message to Sonoma | Sutter Health" description: "A Sutter pediatrician helped launch a Loteria-inspired art campaign to build vaccine trust among Sonoma County's Latinx community, hit hardest by COVID-19." url: "https://vitals.sutterhealth.org/community-impact/la-vacuna-cura-artwork-conveys-vaccination-message-for-latinx-community" --- 1. [Home](https://vitals.sutterhealth.org/) / 2. [Community impact](https://vitals.sutterhealth.org/community-impact) / 3. La Vacuna Cura Artwork Conveys Vaccination Message For Latinx Community # 'La Vacuna Cura': A Message for Sonoma's Latinx Community A Sutter pediatrician helped launch a Loteria-inspired art campaign to build vaccine trust among Sonoma County's Latinx community, hit hardest by COVID-19. March 22, 2021 by Ashley Boarman !['La Vacuna Cura': A Message for Sonoma's Latinx Community](https://edge.sitecorecloud.io/sutterhealt962c-sutterhealt8fce-production57cc-4860/media/Project/SutterHealth/Vitals/community-impact/IMG_7384-min-scaled-2e8dcb4d.jpg?h=1920&iar=0&w=2560 "'La Vacuna Cura': A Message for Sonoma's Latinx Community") A public health campaign is turning “La vacuna cura,” Spanish for “the vaccine cures,” into art. This simple phrase carries a powerful message—one that healthcare workers in Sonoma, Calif., hope resonates with the county’s Latinx population, the group hardest hit by COVID-19. Brian Prystowsky, M.D., a pediatrician with Sutter Medical Group of the Redwoods, is helping spearhead this grassroots public health campaign, calling upon healthcare workers, artists and other community organizations to help combat vaccine mistrust in communities of color. “\[Black and brown\] communities tend to be, in general – and totally appropriately – more skeptical of anything that comes from the government or big institutions because of the historic systemic racism that’s been somewhat embedded in a lot of these systems,” says Dr. Prystowsky. ![Doctor holds colorful 'La vacuna cura' poster](https://edge.sitecorecloud.io/sutterhealt962c-sutterhealt8fce-production57cc-4860/media/Project/SutterHealth/Vitals/community-impact/DSC01939-min-200x300-7b558c2c.jpeg) To bring the campaign to life, local Latinx artists with [Raizes Collective](https://www.raizescollective.org/) designed eye-catching posters, banners, and cards, to mimic traditional Mexican Lotería cards. What’s important, says Dr. Prystowsky, is reaching these groups with something that’s familiar and from a trusted messenger. In this case, it’s art that looks like Lotería cards. Beginning on Feb. 14, these bits of collateral were distributed by hand. They were also placed in storefronts and in other visible areas in the community. > Dr. Prystowsky says that vaccine hesitancy, or vaccine acceptance, exists on a continuum. If you can get the right message out there, you can help educate, clear up confusion and increase vaccination rates. Since the start of the COVID-19 pandemic, Latinos in Sonoma have been disproportionately impacted by the virus. [Data](https://www.pressdemocrat.com/article/news/artists-health-advocates-take-on-covid-19-vaccine-hesitancy-in-latino-comm/) shows that Latinos in the county located north of San Francisco are 27 percent of the local population, but they currently comprise 65 percent of COVID-19 cases. Dr. Prystowsky sees the numbers firsthand, which is why he believes meeting communities where they are is so important. “The one thing I wish for this community to understand is that two weeks after getting my second vaccine, that feeling of a bear that had been chasing me for a year was finally gone,” Dr. Prystowsky said. _Listen [here](https://www.radio.com/kcbsradio/news/local/sutter-health-and-latino-artists-team-up-on-vaccine-outreach) to Dr. Prystowsky’s ‘Difference Makers’ interview on KCBS Radio._ ## Topics [Disease prevention](https://vitals.sutterhealth.org/search?facets=%5B%7B%22i%22%3A%22c_healthTopics.name%22%2C%22v%22%3A%5B%22Disease+prevention%22%5D%7D%5D&verticalKey=articles)[Screenings and Immunizations](https://vitals.sutterhealth.org/search?facets=%5B%7B%22i%22%3A%22c_healthTopics.name%22%2C%22v%22%3A%5B%22Screenings+and+Immunizations%22%5D%7D%5D&verticalKey=articles) ## Related articles ### [The Monkeypox Virus: What You Need to Know](https://vitals.sutterhealth.org/perspectives/monkeypox-what-you-need-to-know) ### [Study: Hispanic Pregnant Patients More Likely to Contract COVID](https://vitals.sutterhealth.org/research-innovation/new-research-bolsters-need-to-prioritize-vaccination-for-hispanic-patients-early-in-pregnancy) ### [Top Questions from Parents: COVID Vaccine for 5- to 11-Year-Olds](https://vitals.sutterhealth.org/perspectives/top-questions-from-parents-on-covid-vaccine-for-5-to-11-year-olds) ### [Flu and COVID Vaccines: What You Need to Know](https://vitals.sutterhealth.org/perspectives/flu-and-covid-vaccines-what-you-need-to-know) [See all from Community impact](https://vitals.sutterhealth.org/community-impact) ## Check your Vitals Get the latest in health innovation, community impact and patient care from Sutter Health — delivered straight to your inbox. 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