Sutter Health Taps Jennifer Bollinger to Lead Brand Strategy, Enhance Consumer Experience
Feb 17, 2023
Sutter Health
Jennifer Bollinger

SACRAMENTO, Calif. – Sutter Health announced Jennifer Bollinger has joined the not-for-profit Northern California healthcare system as Senior Vice President, Chief Consumer and Brand Officer. Bollinger will lead the Marketing, Communications and Patient Experience teams to further elevate Sutter Health’s brand and increase consumer engagement with the health system by delivering a more connected patient experience.

“Jennifer Bollinger is a national leader in developing and implementing consumer engagement strategies that increase patients’ use of digital tools that seamlessly connect them to personal care at the right place and right time,” said Warner Thomas, Sutter Health President and CEO. “She is a collaborative, values-driven leader with a proven track record of building high-caliber teams. Her extensive marketing and communications knowledge will help to elevate Sutter Health’s brand, enhance patient satisfaction and grow digital connection and engagement.”

Bollinger comes to Sutter from Louisiana-based Ochsner Health, where for 11 years she led collaborative work to bring the voice of the consumer to the forefront of transformation efforts, build an industry-leading connected consumer experience and develop custom solutions to reduce friction for both patients and care teams. At Ochsner, she held leadership roles in public relations and corporate communications where she oversaw external and crisis communications and led teams that launched multi-channel, industry award-winning branding and communications and engagement initiatives. Most recently, Bollinger served as Ochsner’s Senior Vice President, Chief Consumer Officer.

“I’m energized by the opportunity ahead of us to dramatically transform the way consumers experience healthcare,” said Jennifer Bollinger, Sutter Health SVP and Chief Consumer and Brand Officer. “I’ll be working with teams across Sutter Health to advance an even more personal, connected and convenient experience that meets the modern consumer expectations of our patients at every touchpoint.”

Prior to Ochsner, Bollinger spent nearly 25 years leading strategy for several marketing and communications agencies, including founding The Netcom Group – a digital agency focused on national and international clients in the hospitality, consumer product and healthcare industries.

She earned her BA in Marketing and Mass Communication from Tulane University, completed Human-Centered Design certifications from both IDEO-U and Harvard Business School’s Executive Education Program and is an Agile Certified Practitioner.

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