How a New Ad Campaign Salutes Health System’s Workforce

How a New Ad Campaign Salutes Health System’s Workforce

(Pictured above is Williamson Roasa, RN) Sutter Health showcases its workers as the stars in “Never-Ending Ad Campaign”   SACRAMENTO, Calif. — It’s been a challenging time in healthcare. So when Sutter Health and its ad agency, Barrett, began planning its fall...
How an Ad Campaign Salutes Health System’s Workforce

How an Ad Campaign Salutes Health System’s Workforce

By Anita Creamer and Monique Binkley Smith, Vitals contributors It’s been a challenging time in healthcare. So when one Northern California healthcare system began planning its fall 2022 advertising campaign, its marketing team decided to highlight the system’s...